Sellers Process
World Class Marketing Plan PDF Print E-mail
 

 

When you list your home with Jeff A. Stokes,the following services are offered:

Advertising dollars spent directly on your home:

  • Create a custom brochure/flyer to show your home at its best.
  • Mail “Just Listed” fliers to your neighbors (many times buyers come from your neighbors).
  • High quality online virtual tour
  • Professional photographer hired to take pictures
  • Run ads in local newspapers
  • Expose your home to millions of qualified buyers via: (90% of all buyers now use the internet)
    - Multiple Listing Service (MLS) website
    - Enhanced listing on www.Realtor.com website
    - Featured properties on www.JeffAStokes.com website
    - Send “Just Listed” emails to over 300 agents
    -Your home will be placed on over 90 different websites
  • Prepare an extensive Comparative Market Analysis for your home (determines recent sale prices and currently listed prices to assure your home is competitively priced).
  • Evaluate and advise you on getting your home “Show Ready”.
  • Open house(s) conducted.
  • Office agent preview tours.
  • Realtor association tour.
  • Provide continual market advice at every stage of the transaction.
  • I will purchase a Home Protection Plan that will warrant your home for prospective buyers and protect you the seller while your house is on the market (up to $370 in value).
  • I will pay for one-hour of service to have a professional stager stage your home to maximize the showing experience.
 
Step 1: Define Needs PDF Print E-mail

Write down all the reasons for selling your home. Ask yourself, "Why do I want to sell and what do I expect to accomplish with the sale?" For example, reasons for selling include: a growing business that needs more space or a job opportunity that necessitates a move to another city. Things you want to accomplish with the sale may include the time frame in which you'd like to sell or a particular profit margin.

Work with your real estate agent to map out the best path to achieve your objectives and set a realistic time frame for the sale.

 
Step 2: Pricing Strategy PDF Print E-mail

Your next objective should be to determine the best possible selling price for your house. You will need to take into account the state of the local market, the condition of your home and sales of comparable homes in your neighborhood. It is often hard to maintain a non-biased view of your property, so you will want to gather the necessary information in the most objective way possible. If you want a truly objective opinion about the price of your home you could have an appraisal done. This may cost between $300 and $500.

Be reasonable about the price you set. You will always be better off setting a fair market value price than setting your price too high. If your home stays on the market too long because it is overpriced, potential buyers may think that something is wrong with it and you may end up selling it for less than what you could have gotten if you had started out with a realistic asking price

 
Step 3: Prepare Your Home PDF Print E-mail

It's time to get your home in "showing and selling" condition. Most of us don't keep our homes in the condition they need to be in to be sold. Piles of boxes in the garage, a broken porch light and even an overgrown garden just seem normal after awhile. It's time to break out of that owner's mindset and get your house in tip-top shape. How your home looks will impact how quickly it sells and the price the buyer is willing to offer.


First impressions are the most important. Work with your real estate agent to help you take a fresh look at your home. Do the shrubs need pruning? Do you need to repaint? What's normal for you may be unacceptable to the buyer.

Make your interior appear more spacious by removing appliances from countertops, and clearing knickknacks off coffee tables and shelves.

  • Organize your closets and kitchen cabinets.
  • Make sure items stored in the attic or basement are tidy.
  • Open the curtains or blinds during the day to maximize the natural light.
  • Turn on the lights at night to create a welcoming environment for prospective buyers.
  • A home with too much "personality" is harder to sell. Consider painting walls white and removing clutter. This will help the buyer to visualize the home as theirs.

 

 
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